Manufacturing on such a large scale is bound to have far-reaching consequences. With a reported revenue of $5.8 billion USD in 2019 by parent company Levi Strauss & Co, it doesn’t require much imagination to picture the vast, global production machine behind these huge profits.
But is this household name doing anything to ensure its jeans are not just on-trend, but ethical and sustainable too? How ethical is Levi’s? It is proof of enduring brand power that its denim continues to trade high in the currency of cool. This article is based on the Levi’s rating published in 2020.įor over fifty years, Levi’s has been a name synonymous with rock ‘n’ roll, counterculture, and effortless style.
